Meet Our Founder


Yashira Hiraldo

Licensed esthetician • Certified pmu artist • master lash artist • mBA – int’l business


MAMA | Entrepeneur

Hello and welcome!

I’m Yashira Hiraldo, the proud founder of GLAMRŪM. My journey in the world of beauty began in high school, at the age of 16, where I took my first steps in cosmetology. This early passion was not just a creative outlet, but a strategic move to fund my college education. After high school, I seamlessly blended my interests in beauty and business by pursuing a degree in Business Management while working at a beauty salon.

With an unwavering dedication to my education, I earned an MBA in International Business, aspiring to make my mark in the corporate world. However, the challenging economic landscape of my home island, Puerto Rico, steered my path back to the beauty industry, where I had now cultivated a strong client base over eight years. Recognizing the ever-evolving and lucrative nature of this field, I immersed myself in advanced training, attending private classes, international conferences, and beauty shows, expanding my expertise in various aspects like nails, waxing, eyelash extensions, microblading, and permanent makeup.

What truly fuels my passion is the transformative experience of my clients. Witnessing the newfound confidence and joy on their faces is my greatest reward. With over 20 years in the beauty industry, I find joy and fulfillment in this profession and envision continuing this journey until retirement.

My move to Chicago marks a new chapter in my life. Having always admired the city’s trendy and fashionable vibe during my visits, I never imagined it would become my new home. The devastating impact of Hurricanes Irma and Maria on my native Puerto Rico in 2017 prompted my return to the United States, this time in search of new opportunities. Now, as a Chicagoan, I am excited to bring my expertise to this vibrant city and help its people look and feel their best.

GLAMRŪM is where my dual passions for business and beauty converge. It’s a place where sophistication meets style, and where every client gets to experience the magic of transformation.

You’ll likely find me deep in the world of global economic trends and the latest in fashion. A mix of interests that speaks to my love for both the business world and the creativity of beauty and style.